Friday, February 18, 2011

Tweeter

Any twats out there tweeting can follow me on Twitter @wisslindixie - creative, I know.

My best materials is there. As is the case in the bedroom, my best work comes in quick, powerful bursts. Enjoy.

Wednesday, February 16, 2011

Boardshorts in my backpack, nothing else.

I just booked my ticket to go to Panama in 10 days. I have to say I feel a bit like this guy right now:

Toes

Friday, February 11, 2011

Innovation = Emancipation

We are enslaved by our own lack of creativity.

Everyday billions of people go to work at jobs they don't like. You are probably one of them, and I may be soon. But what if we were able to innovate our way into better situations?

Apple (hardly enslaved with $50 billion in cash reserves, but go with me) had reached a limit in revenue growth in early 2010. With popular products that would keep selling year after year at a strong growth rate, it would be considered one of the more successful consumer products companies in the world.

Apple needed to add to its product line, so it continued to innovate and created the iPad. The iPad accounted for 17% of Apple's revenues in 2010 in only seven months on the shelves. Apple expanded its pie by 17 freaking percent. Seventeen percent of a shitload is a fuckin' lot. (I learned that in business school.)

The question is: what is your iPad? The status quo exists and will lead to a predictable path. If we develop new ideas and take risks the pie can expand rapidly.

Sunday, February 6, 2011

Surfline Translator App

I am soon to join all you toolbags with iPhones and I need some Apps to take up my time. I have a great idea for an App that many of us shredders will enjoy: I call it the Surfline Translator (Copyright Wisslin Dixie Enterprises 2011). This app uses a proprietary algorithm to take a report from a given spot and translate it into actual useful information. Consider a couple examples from today:


El Porto
This morning's dawn patrol: Clean lines with fun, scattered corners. Larger sets are a little inconsistent and overall shape looks a bit soft, so it might be a good idea to pack a fatter/fuller board today.

Translated: Small, closed out and already windy. Crowded as fuck. Go out if you want 3 new dings - 2 from the guy who hits you with his funboard and one from you punching your own board.

Rincon
This morning's dawn patrol: Clean, slow lines looking best for a fatter/fuller board. Workable with good shape but smaller and less consistent than yesterday.

Translated: Really small. If you leave now you can get to Mammoth by the start of the Super Bowl.

Cardiff
This morning's dawn patrol: Sectiony lines with a bit of a wobble/bump on it. Set waves show more definition. Cloudy with dense fog pockets and light winds too.

Translated: Pretty fun out there. You're lucky it isn't sunny or there would be 200,000 guys on longboards. Go rip pre-Super Bowl.

Ocean Beach SF
This morning's dawn patrol: Gusty N wind with some side-offshore funk/crumble to it. Definitely less size on tap today. Shape is just sectiony, crumbly and a bit mixed-up with a rare corner scattered around.

Translated: It's finally small enough to surf and not risk drowning and now it's windy. You're going to freeze you nuts off but go have a slay.

Venice
This morning's dawn patrol: Clean but looking pretty small overall with mainly knee high waves and occasional plus sets. Shape is mainly walled up with the best sets offering a short end corner.

Translated: It's Venice. It's closed out. If you don't know this by now then my Algerian prince friend has some Power Balance bracelets to sell you.