Innovation = Emancipation

We are enslaved by our own lack of creativity.

Everyday billions of people go to work at jobs they don't like. You are probably one of them, and I may be soon. But what if we were able to innovate our way into better situations?

Apple (hardly enslaved with $50 billion in cash reserves, but go with me) had reached a limit in revenue growth in early 2010. With popular products that would keep selling year after year at a strong growth rate, it would be considered one of the more successful consumer products companies in the world.

Apple needed to add to its product line, so it continued to innovate and created the iPad. The iPad accounted for 17% of Apple's revenues in 2010 in only seven months on the shelves. Apple expanded its pie by 17 freaking percent. Seventeen percent of a shitload is a fuckin' lot. (I learned that in business school.)

The question is: what is your iPad? The status quo exists and will lead to a predictable path. If we develop new ideas and take risks the pie can expand rapidly.