Is he just fucking with us?

Jordy Smith is an excellent surfer. Perhaps the best since Slater (I don't use that lightly - AI, Dane, Joel, and Mick deserve honorable mentions). However, there is something bizarre about ol' Jordy and it's not just his nipples as Lewis Samuels pointed out.

The guy is either copying Dane Reynolds' style to try to be cool, or is copying Dane's style to fuck with us. Dane is already biting hipster style so maybe Jordy is way more savvy than we all think and it mocking all fashion.

Such an ironic shirt and smile, Dane!

Case in point. In 2009 Dane wore a denim shirt through the summer to a couple parties at which he was photographed. Jordy showed up to the Surfer Poll awards the same year in a denim shirt. Don't they look cute?

This year in Australian Dane had some paintings on his board, hipster style characters with a black background. Jordy soon had the same thing.

In Europe this Fall Dane painted the top of his board with some black streaks. Jordy followed suit.

Next the tour went to Puerto Rico. Dane drew giant Quiksilver logos on his boards for the world to see. Jordy decided to get "artistic" with his Hawaii quiver. (check it here: http://www.surfline.com/surf-news/sequence-of-the-week-jordy-smith--world-number-two-whips-massive-backside-no-grab-air-reverse-at-l_50819/)

Finally Mr. Smith decided to launch a website to showcase his talents, which are vast. Mr. Reynolds has been operating a website for the last year or so (marinelayerproductions.com) with some ultra-hip esoteric music and clips of him ripping. Jordy didn't want to be left in the fray. His site (jordysmith.com) could only accurately be described as Dane's site moving sideways.

This makes me return to my initial question: is Jordy fucking with us? If he is it's pretty funny. Dane is "cool" to the surf industry because he doesn't care. He's the anti-hero. His speeches are sooo funny and self-depricating and he rips to boot! By mocking Dane, Jordy makes himself the anti-anti-hero, who comes here to rip and be a surfer who loves point breaks and cougars, not Pavement, the Flaming Lips, old cameras, shitty cars, or thrift store outfits.

If JS isn't fucking with us it's lame. Copying hipster style is perhaps the worst thing one can do. It is the definition of unhip. If I had Jordy's money I would just walk around naked. Schlong out for the world to see. Problem solved.